Post by account_disabled on Jan 23, 2024 23:30:01 GMT -5
During quarantine, both businesses and their clients moved online en masse. Among them are even those who previously made purchases only offline. For example, older people, residents of small towns - after all, many companies now offer free delivery. The behavior of people who have not ordered on the site before is very different from what businesses are used to. We tell you what you need to consider for successful promotion and sales to this audience. The tips from this article will be useful even after quarantine is over. After all, the audience that has mastered the Internet will most likely continue to make purchases there too. And if you can adapt to an audience that is unusual for you, then it will come back to you.
This way Fax Lists you will increase your market share and be able to take a more advantageous position compared to your competitors. 1. Re-learn your target audience Even if you have already done this, you will have to repeat it - now the situation has changed a lot. Online shopping is also being embraced by those who previously only shopped in person. Therefore, you need to find out who is currently interested in your product and build your strategy based on this. There is a stereotype that older people use the Internet little. And even more so for shopping. But that's not true.
If you can’t buy shoes, clothes and household goods offline, it’s logical that the 55+ audience will go looking for them on the Internet. And this is even more true for those who are younger, but for some reason previously preferred offline stores. You don't have to do a long, extensive study to understand how your audience has changed. Here are a couple of recommendations: use the demographics report in web analytics systems :how to sell online to an audience accustomed to buying offline implement a pop-up form that will appear the first time you visit the site - in it you can ask about the age and gender of the visitor; if you use a virtual PBX or call tracking , then listen to calls - this will also help you understand age and gender, and your sales people can also ask additional questions about who your buyer is.
This way Fax Lists you will increase your market share and be able to take a more advantageous position compared to your competitors. 1. Re-learn your target audience Even if you have already done this, you will have to repeat it - now the situation has changed a lot. Online shopping is also being embraced by those who previously only shopped in person. Therefore, you need to find out who is currently interested in your product and build your strategy based on this. There is a stereotype that older people use the Internet little. And even more so for shopping. But that's not true.
If you can’t buy shoes, clothes and household goods offline, it’s logical that the 55+ audience will go looking for them on the Internet. And this is even more true for those who are younger, but for some reason previously preferred offline stores. You don't have to do a long, extensive study to understand how your audience has changed. Here are a couple of recommendations: use the demographics report in web analytics systems :how to sell online to an audience accustomed to buying offline implement a pop-up form that will appear the first time you visit the site - in it you can ask about the age and gender of the visitor; if you use a virtual PBX or call tracking , then listen to calls - this will also help you understand age and gender, and your sales people can also ask additional questions about who your buyer is.