Post by account_disabled on Jan 23, 2024 0:12:39 GMT -5
The work of a marketer is always about challenges, solutions and experiences. The world is too dynamic. Stories about how to find out the prices of products from competitors - by fax or studying their stand at an exhibition - will soon be really fairy tales from the past. At the same time, nowadays, not every specialist keeps up with trends, and the saddest story is how marketing departments are built on mistakes or ignoring business strategy. But let's not talk about the sad. On the professional holiday of marketers, we will, of course, give you gifts, as well as some "useful" tips for work. But they should be used very carefully As for qualifications Recommendation No. 1 Don't read marketing books and websites. It is enough to have a couple of quotes from the "Purple Cow" at hand and that's it. Why waste time when everyone already knows how to sell a product.
Recommendation No. 2 In any case, do not waste time studying real C Level Executive List cases that are admired all over the world, regardless of the niche. This will not force the brain to activate and generate fresh ideas. Marketing in action Marketing in action Recommendation No. 3 Did you graduate from university with a major or one course in marketing? Enough! You don't have to look for good online internet marketing courses several times a year. Why do you need to know what AIDA is, how to work with Tilda and Figma or improve SEO direction and contextual advertising? A serious plus is saving time. And what about work matters? Tip #1. Customers like posts, but there are no orders? Perfectly! That's enough with the head, why want more from busy people? Does a colleague advise to conduct a CA study? For what? After all, the description of "women under 55" is enough! And then just advertise a tractor on TikTok or a car restoration service in a group of moms on Facebook. Why make amendments to the specifics of the product? By the way, you can not stress over the text.
Remember, if you have a business, the client will come by himself, because he needs this product or service. Tip #2. Why work in different channels, if all the budget and ideas can be put in "one basket"? Of course! A lot of advertising is a huge expense and no guarantee of results. It is quite another thing to invest all the money in one advertising channel and wait for the results, remaining faithful to it, despite the forecasts and indicators. If you have invested in the context or target, don't change the creative either. When you buy $3,999 worth of toilet paper, get a free 1-carat diamond ring Tip #3. Apply the "random employee" technique No strategy or do you need a designer for creatives or a copywriter for texts? You can ask for help from any employee of the company or acquaintances. This gives you a fresh look at the situation, and you won't have to inflate your staff. Let the assistant learn on the job. Tip #4. Reports are for weaklings Look only at the indicators. Why evaluate results? The report no longer means anything.
Recommendation No. 2 In any case, do not waste time studying real C Level Executive List cases that are admired all over the world, regardless of the niche. This will not force the brain to activate and generate fresh ideas. Marketing in action Marketing in action Recommendation No. 3 Did you graduate from university with a major or one course in marketing? Enough! You don't have to look for good online internet marketing courses several times a year. Why do you need to know what AIDA is, how to work with Tilda and Figma or improve SEO direction and contextual advertising? A serious plus is saving time. And what about work matters? Tip #1. Customers like posts, but there are no orders? Perfectly! That's enough with the head, why want more from busy people? Does a colleague advise to conduct a CA study? For what? After all, the description of "women under 55" is enough! And then just advertise a tractor on TikTok or a car restoration service in a group of moms on Facebook. Why make amendments to the specifics of the product? By the way, you can not stress over the text.
Remember, if you have a business, the client will come by himself, because he needs this product or service. Tip #2. Why work in different channels, if all the budget and ideas can be put in "one basket"? Of course! A lot of advertising is a huge expense and no guarantee of results. It is quite another thing to invest all the money in one advertising channel and wait for the results, remaining faithful to it, despite the forecasts and indicators. If you have invested in the context or target, don't change the creative either. When you buy $3,999 worth of toilet paper, get a free 1-carat diamond ring Tip #3. Apply the "random employee" technique No strategy or do you need a designer for creatives or a copywriter for texts? You can ask for help from any employee of the company or acquaintances. This gives you a fresh look at the situation, and you won't have to inflate your staff. Let the assistant learn on the job. Tip #4. Reports are for weaklings Look only at the indicators. Why evaluate results? The report no longer means anything.