Post by account_disabled on Mar 7, 2024 1:23:04 GMT -5
One of the best strategic assets of B2B web marketing is digital selling , which today represents a great opportunity for those who not only want to improve their way of doing online marketing, but find themselves dealing with sales in the COVID era. Digital selling is in fact the art of using digital to get in touch with prospects through digital tools, create new relationships and push for purchases. Trends and complexity of B2B web marketing As we know, B2B web marketing is a little more complex than that of B2C companies. This is due to the complexity of the sectors involved , the huge investments in economic terms by buyers and the difficulty of describing the features, advantages and peculiar aspects of the products. The purchasing cycle and buyer journey are lengthening, decision-making processes are based on concrete and specific elements, capable of solving specific and structured problems.
Doing B2B web marketing today is a process that always puts the buyer at Germany Phone Number the center . Understanding his needs to be there, just when he is looking for the solution to his problems and answers to his doubts is essential to give a positive and profitable turn to your B2B web marketing. Digital selling can be helpful because it improves engagements, attracts prospects and guides them in the decision-making process, also acquiring considerable trust. B2B web marketing and digital selling: new paradigms and opportunities 2020 has brought enormous changes in the way we use digital and this has generated a new, unexpected and completely different situation. If in 2019 there were 570,000 Italians who resorted to smart working, in 2020 they rose to 6,500,000 (Polytechnic data).
Almost 94% of large companies and 60% of medium-sized companies have adopted remote working to combat the pandemic situation. This has given a new impetus to the world of B2B and digital web marketing , outlining new paradigms and new attitudes both in building relationships and in sales methodologies. Digital has become the "new normal" and those who have transformed their business model, evolving traditional sales processes, have exploited this opportunity successfully. Digital selling is a great advantage for companies operating in the B2B world. Digital selling vs digital marketing Very often, when we talk about B2B web marketing, digital selling and digital marketing we risk confusing one term with another.
Doing B2B web marketing today is a process that always puts the buyer at Germany Phone Number the center . Understanding his needs to be there, just when he is looking for the solution to his problems and answers to his doubts is essential to give a positive and profitable turn to your B2B web marketing. Digital selling can be helpful because it improves engagements, attracts prospects and guides them in the decision-making process, also acquiring considerable trust. B2B web marketing and digital selling: new paradigms and opportunities 2020 has brought enormous changes in the way we use digital and this has generated a new, unexpected and completely different situation. If in 2019 there were 570,000 Italians who resorted to smart working, in 2020 they rose to 6,500,000 (Polytechnic data).
Almost 94% of large companies and 60% of medium-sized companies have adopted remote working to combat the pandemic situation. This has given a new impetus to the world of B2B and digital web marketing , outlining new paradigms and new attitudes both in building relationships and in sales methodologies. Digital has become the "new normal" and those who have transformed their business model, evolving traditional sales processes, have exploited this opportunity successfully. Digital selling is a great advantage for companies operating in the B2B world. Digital selling vs digital marketing Very often, when we talk about B2B web marketing, digital selling and digital marketing we risk confusing one term with another.